GoodImpression — Online Presence Audit

How does your business look to someone who's never heard of you?

We take a fresh look at your business the way a new customer would — searching online, reading reviews, checking your socials. Then we tell you exactly what they find and what to do about it.

No account access needed 3-day turnaround Plain English
GoodImpression Report April 2026
63 /100
Online Presence Score
C+
Room for improvement
Review ratings82/100
Response management34/100
Search presence58/100
Social presence61/100

What it is

A clear picture of how
others see your business.

When you're focused on running your business, it's easy to miss what potential customers see when they search for you. You know how good you are. The question is whether others can tell.

GoodImpression is a done-for-you audit of your entire online presence. We look at your reviews, your search results, your social profiles, and how you stack up against local competitors — then package it all into a clear, plain-English report with a prioritised action plan.

No dashboards to learn. No jargon. Just a clear picture of where you stand and what to fix first.

"We tell you exactly what customers find when they look you up — and what to do about it."

Your report lands in your inbox within 3 business days. Scores, findings, a competitor comparison, ready-to-use review response templates, and a prioritised action plan — all in plain English.

What we look at

Every corner of your
online presence, covered.

Review platforms

Your ratings, volume, trends, and response rates — across Google, TripAdvisor, Facebook, and industry-specific platforms.

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Google search results

What shows up when someone searches your business name, and whether it helps or hurts — including your Knowledge Panel.

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Social media presence

Are your profiles active, consistent, and saying the right things? We check your tone, frequency, and audience growth.

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Competitor benchmarking

How you compare to 3–5 businesses your customers might choose instead — ratings, review volume, and response rates side by side.

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Customer sentiment

What people are actually saying, what themes keep coming up, and where your biggest reputation opportunities are.

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Response templates

Customised, ready-to-use templates based on the actual themes in your reviews — so you can start responding the right way immediately.

Example output

Here's what your
score breakdown looks like.

Every report includes a clear, scored breakdown of your online presence — so you know exactly what's working and what needs attention.

Online Presence Score — example report
Review ratings Strong — 82/100
Response management Needs attention — 34/100
Search presence Room to improve — 58/100
Social presence Room to improve — 61/100
Competitor rank 2nd of 5 local competitors

How it works

From your business name
to a clear action plan.

Four steps, 3 business days, zero complexity.

01
You tell us your business name

That's all we need to get started. No forms to fill, no software to install, no account access required.

02
We do the research

We scan your reviews, search presence, social profiles, and competitor landscape — across every platform that matters for your industry.

03
You get a clear, visual report

A polished PDF lands in your inbox. Scores, findings, competitor comparison, response templates, and a prioritised action plan — in plain English.

04
You know exactly what to fix first

Quick wins this week. Bigger improvements over 30, 90, and 180 days. No overwhelm — just a clear order of priority.

Pricing

Simple, transparent pricing.

Start with a one-off report, or get ongoing results with our monthly plan.

One-off report

$450

Delivered within 3 business days

  • Full online presence audit across review platforms, search & social
  • Competitor benchmarking against 3–5 local businesses
  • Sentiment analysis and theme breakdown
  • Overall Online Presence Score with category breakdown
  • Ready-to-use review response templates
  • Prioritised 30/90/180-day action plan
  • Professional PDF report — yours to keep and share

Limited time pricing — available to the first 10 clients only.

Common questions

Everything you need to know.

No. We work entirely from publicly available information — the same things any customer would find when searching for your business.
Your report is delivered within 3 business days. Most come back faster than that.
That's actually one of the most useful things to know. Low review volume is a finding in itself, and the report will tell you exactly what to do about it.
The one-off GoodImpression report gives you a clear snapshot of where you stand right now — great if you want to understand your online presence before deciding what to do next. The Monthly AI Partner goes further: you get a fresh audit every month, AI workflows running in the background to handle review responses and email triage, a monthly strategy session, and priority support. We're currently offering the monthly plan at $690 for the first 10 clients — down from the standard $950.
Any small business that relies on local customers finding them online — trades, hospitality, healthcare, retail, services. If people can Google you, this report is relevant.

Get started

Ready to see what customers see?

Get a clear, honest picture of your online presence — and a plan to improve it. Fill in the form and we'll be in touch within 1 business day.

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Email us directly hello@answerlab.com.au
3-day turnaround Most reports delivered faster.
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No account access needed We work entirely from public information.

We'll be in touch within 1 business day.

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We'll confirm your enquiry and get the ball rolling within 1 business day.